Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, and video content within the Google ad network to web users. It can place ads both in the results of search engines like Google Search (the Google Search Network) and on non-search websites, mobile apps, and videos (the Google Display Network). Google Ads offers a variety of ad formats, including text ads, display ads, video ads, shopping ads, and app promotion ads, catering to different marketing goals such as increasing website traffic, generating leads, or boosting sales.

Advertisers can target their ads based on a wide range of factors, including keywords, demographics, interests, location, and device type. This allows businesses to reach their desired audience more effectively. Google Ads operates on a pay-per-click (PPC) model, where advertisers bid on keywords, and they are charged when a user clicks on their ad. This bidding system helps ensure that ads reach the right audience at the right time.

Google Ads also offers various tools and features to help advertisers optimize their campaigns, such as ad extensions, conversion tracking, and A/B testing. By using ad extensions, businesses can provide additional information to their ads, such as location, phone number, or additional links. Conversion tracking helps measure the effectiveness of the ads by tracking actions taken by users, like purchases or sign-ups, after interacting with the ad. A/B testing enables advertisers to compare different ad variations to determine which performs best. Overall, Google Ads is a versatile and powerful tool for businesses looking to grow their online presence and reach new customers.